Hurley - Apparel design
This is
Two developed lines for different target audiences, designed taking into consideration culture, ergonomics and fashion. These concepts were presented to Hurley creative.
Outcome
Apparel design, brand and pattern design.
The Story
Inspired by fractals found in nature, Nature's Rhythm is a line designed from looking at geometry, repeating patterns and light.
The story
Salty air, sun and classic cars, a simple setting found all along the coast. The goal was to take that scene and translate it to apparel to create a cohesive and unique line.
